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5 Reasons to Incorporate Corporate Gifts In Your Business

 

No matter what sort of business you run, the relationship you hold with your customers is one of the most vital factors contributing to the success of your company. Corporate gifts do not only show your customers just how much you value your relationship with them, but they impact the way that your brand is perceived by your clientele and stakeholders. This perception of your brand has a direct impact on your company’s growth. So, presenting customers with gifts, specifically around the holiday season, allows you the opportunity to shape the perception of your brand. Keep reading to learn the 5 different reasons that corporate gift giving is so vital.  

Establish Relationships with Your Clients and Colleagues 

Gift-giving is considered to be one of the five love languages, so it’s no surprise that giving gifts to clients is also vital in establishing business relationships. Specifically, our eco-friendly gifts help to shape your customer’s perception of the company as being a responsible, sustainable one.  

As Forbes.com contributor Ian Altman writes “It’s always a good idea to show clients your gratitude.” In fact, a recent report from the Business Satisfaction survey, as reported by Forbes, revealed that the market for non-cash business gifts totals at close to an estimated £95 billion. 

Demonstrate Appreciation 

Believe it or not, gifts can significantly hurt, or help,the growth of your business. In the Business Satisfaction survey previously referred to, 57% of respondents said that “gifts can impact their opinion of a business partner both positively and negatively.” This data shows that it’s vital to know how much to spend, as well as what sort of gift to give, to ensure that your business gift recipient feels appreciated in the right way.  

Display  A Commitment to Your Partnership 

Like all partnerships, business partnerships are dynamic and ever-changing. Just like gifts demonstrate  an appreciation for your business partner or client, they also show that you are committed to the continued partnership that you hold. Giving a corporate gift, especially around the holidays, shows that you are ready to be in it together through thick and thin, quarter after quarter. The Business Satisfaction survey also noted that more than 80% of C-suite executives believe that business gifts generate positive ROI. Additionally, speaking to the intangible benefits of gifts, a survey respondent stated, “Gifts humanize business.” Gifts especially help to “humanize” businesses when they are thoughtful, and have the power to serve an altruistic purpose.  

 Help Reinforce Your Brand 

When they are outfitted with the logos and/or branding of your company, corporate gifts can help to reinforce your brand. Nearly all of Buddy Burst’s products are designed to be customised with the specific branding of your company. Even better, Buddy Burst products can be infused with a variety of different herb, vegetable and flower seed mixes that can play up your brand. For example, a Mexican restaurant might opt for chili seeds, while a spa might go for lavender seeds. For all holiday seeded gifts, we even offer rosemary and pine tree seeds.  

Show Your Brand’s Personality/Values 

While the type of seed you decide to include in your gift can impact the brand personality you’re putting forward, the gift itself can say even more about your brand. For something a bit more cheeky, you may opt for our cactus keyring or eco bamboo sunglasses. Alternatively, if you want to come across as especially functional/professional, our classic Seedsticks™ might be more up your alley. Whatever the corporate gift, be sure it rings true to the message you wish to send about your company. No matter what you select, you can guarantee that your gift will demonstrate your company’s commitment to the environment. 

poppy seeds for remembrance day

Poppy Seeds for Remembrance Day

Remember, Remembrance Day is less than a month away! As you may know, poppies became associated with Remembrance Day because once regrowth began to take place after World War I,  poppies were the first to bloom. After they populated some of the worst battlefields of Flanders after World War I, their brilliant red colour quickly becoming a symbolic remembrance of the blood shed in the war.

While it may be difficult to give your customers real poppies, we can supply something that’s perhaps even better – poppy seeds that your customers can grow on their own! Not to mention, they come in a

Poppy Seedsticks® by Buddy Burst

In addition to showcasing excellent corporate social responsibility, the beauty of using our poppy Seedsticks is that you can encourage philanthropic promotions or hashtag usage on the packaging. As you can see in the image below, Poppy Scotland used the Seedsticks last Remembrance Day to promote a text message-driven donation campaign, as well as the hashtag, “#MyPoppyMeans.”

seedsticks for poppy scotland

What Else We’ve Been Up To

Warwick University is leading the way for sustainability in higher learning institutions with their Global Sustainable Development initiative, annual Sustainability Summit, and of course, with our very own seed packets! Well done, Warwick!

seedsticks for warwick university

Score Big During This Summer’s World Cup!

It may seem like the Winter Olympics only just wrapped up, but it’s nearly time for the other massive quadrennial event of the year, the 2018 World Cup! If you’re looking for a creative way to promote your company while playing up the events, look no further than our seeded paper flags!

Alright, you probably won’t be getting much use waving a Canadian flag at this year’s event, but luckily, both sides of these little flags are completely customisable, and can be printed on in full colour.  

You can encourage your customers to back their team, and even incorporate your company’s logo on the opposing side of the flag. Once the flag is ready to be retired, the seeded paper on it can be planted. Once planted and sufficiently watered, these spectating accessories can grow into a lovely wildflower mix, lettuce, or even dill! Lucky for you, there’s loads of fun wordplay to be had with these plants…

Lettuce take home the World Cup.

We’re kind of a big dill.

If you’re backing England (or another country) and a seeded paper flag isn’t your thing, our Seedsticks® always make for a fantastic promo product when it comes to sporting events… just ask England. 😉  

An eco-friendly spin off from the promotional matchbox of the past, each Seedsticks® can be torn away and planted individually. One of our favourite football-themed promotions is infused with grass seeds, with the idea of being able to “grow your own pitch.” Some other fun ideas with our Seedsticks® include:

Chili seeds to help “Fire England to the World Cup.”

Thyme seeds, because “It’s about thyme we took home a World Cup again.”

Sweet pepper seeds, as “Victory is ever so sweet.

If you don’t fancy any of those options, not to worry! The Seedsticks® can be filled with a variety of flower, herb, or vegetable seeds. We’ve got loads of options. For both the seeded flags and Seedsticks®, please allow 3-4 weeks lead time from artwork approval.

No matter which of our sustainable products you choose to celebrate the World Cup with, you’re sure to leave a lasting impression on everyone who gets a seeded product from you.  

We’d love to help you create some lovely promotional products for the World Cup. Email us with any questions here, or give us a call at +44 (0) 207 157 9598.