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Seed Paper Postcard - add your logo here text

Direct Mail Marketing: Reaching Customers at Home During the COVID-19 Outbreak

The COVID-19 crisis has meant that many businesses finished the first quarter of the year in a very different position than expected. Thriving brands are now finding that they’re having to adapt quickly in order to survive. If marketing budget is usually spent on events or outdoor advertising it may be better spent diverted into a direct mail campaigns.

It’s a great way to reach people at home during isolation and will help to keep brands in people’s minds. But what should you send? Direct mail could consist of a simple postcard offering a discount or advertising an online event. It could also be something more elaborate – think about offering customers something that will cheer them up during the long days isolated at home.

You could send a sample of your own product if it’s something that can be posted, and that people need. Alternatively, you could explore other useful products that are practical and useful to those stuck in isolation. Sales of products like seeds have surged during isolation as people pass their time in the garden. Garden centres & seed brands have experienced a rush of customers as people prepare to be socially distant and there have also been reports that seed companies are struggling with demand. This is great news for seed companies but also provides an opportunity for all companies – no matter what goods or services you sell.

Give Something Back to Customers using Direct Mail

Buddy Burst have been offering a free pack of Seedsticks® to all and have had a fantastic response. It’s been great to see people’s feedback and how much they are enjoying using our Seedsticks®. Offering free seeds when they are difficult to find in the shops provides a powerful boost to your brand’s image. They are small and inexpensive to send but are help to get a brand message to reach new people and create a wonderful vibe!

Seeds are the perfect promotional gift for these unprecedented times. Direct Mail is a traditional form of marketing that’s an effective way to reach people stuck at home. Everyone loves a freebie and people will love to receive a gift they can nurture and grow. It will show that your brand is still very much around and cares about giving back and making lives easier during the isolation period.

Benefits of Direct Mail Marketing During Lockdown

  • Highly targeted – identify and reach the right target market for your brand
  • An effective way to reach people stuck at home with limited activities
  • Extremely cost effective compared to outdoor and media advertising
  • Measurable results if you use a code or dedicated URL
  • Custom printed to order to add the personal touch
  • Flexible – there’s an option for all budgets and products. Send just a seed paper postcard, or send a larger grow kit

Plantable Direct Mail Products

Buddy Burst offer a wide range of plantable direct mail products. All are small enough to post, are custom-printed and can be supplied in just 2-4 weeks. They’ll make a great brand impression and we have seeds to suit all types of campaigns. Choose from flowers, fruit, vegetables, herbs and speciality plant seeds.

Here’s our recommended promotional grow kits and seeds for direct mail marketing campaigns to reach people during isolation:

 

Seedsticks - Custom MatchbookSeedsticks®

Seedsticks™ are our hero product. Made in the UK, they are the size of a matchbook and will fit into the smallest of envelopes! They make growing plants easy and accessible for all ages and experience. We also stock a wide range of Seedstick Shapes from dogs to rockets to beer bottles! There’s something to suit all brands, no matter what industry.

Browse Seedsticks®

 

Seed PacketsPrinted Seed Packets - Add your logo

Seed Packets are inexpensive and versatile as packs are available in a range of sizes to suit your campaign. Lockdown has caused a nationwide shortage of seeds so give your customers what they need! Colourful and long-lasting, promotional seeds are popular with wholesalers, distributors clients and brand agencies.

Browse Seed Packets

 

Seed Paper Postcard - add your logo here textSeed Paper Postcards

Biodegradable postcards are made from recycled paper that’s embedded with wildflower seeds. Ideal for sustainable direct mail campaigns as it uses plant based ink and can be planted after use. Team with a Seed Paper Envelope or any other product from the Seed Paper range including bookmarks.

Find out more about Seed Paper Postcards

 

Instant Garden Seed Kit - Add your logoInstant Garden

The Instant Garden is the perfect size for letterboxes and direct mail campaigns! This Seed Kit comes in a narrow, custom-printed box and everything needed to grow a plant. Customers will love the simplicity of this seed kit and it will help them pass time during lockdown – just unpack and it’s ready to grow! Available with a wide range of organic seeds including medicinal & culinary herbs, fruit, vegetables and flowers.

Find out more about Instant Garden

 

Growing Greeting CardGrowing Greeting Cards

These eco-friendly cards can grow edible microgreens that are ready to eat in just 7-10 days. A great way to get your veggies when fresh food is scarce in the supermarket or you are unable to leave the house too often.

Grow your own salad at home! Choose from basil, broccoli, clover, mizuna, mustard, pak choi, red cabbage and Rocket seeds.

Browse our Seed Greeting Cards Range 

How to Order Plantable Direct Mail Products

Give us a call on +44 (0) 207 157 9598 or email at hello@buddyburst.com for a quote. If budgets are limited let us know and we can advise on the best plantable direct mail products for your campaign.

If you’d like a free mock-up visual to see how your branding would look on any of these products please email design@graysongroupltd.com specifying the product you are interested in.

You can also request product samples here.

 

5 Reasons to Incorporate Corporate Gifts In Your Business

 

No matter what sort of business you run, the relationship you hold with your customers is one of the most vital factors contributing to the success of your company. Corporate gifts do not only show your customers just how much you value your relationship with them, but they impact the way that your brand is perceived by your clientele and stakeholders. This perception of your brand has a direct impact on your company’s growth. So, presenting customers with gifts, specifically around the holiday season, allows you the opportunity to shape the perception of your brand. Keep reading to learn the 5 different reasons that corporate gift giving is so vital.  

Establish Relationships with Your Clients and Colleagues 

Gift-giving is considered to be one of the five love languages, so it’s no surprise that giving gifts to clients is also vital in establishing business relationships. Specifically, our eco-friendly gifts help to shape your customer’s perception of the company as being a responsible, sustainable one.  

As Forbes.com contributor Ian Altman writes “It’s always a good idea to show clients your gratitude.” In fact, a recent report from the Business Satisfaction survey, as reported by Forbes, revealed that the market for non-cash business gifts totals at close to an estimated £95 billion. 

Demonstrate Appreciation 

Believe it or not, gifts can significantly hurt, or help,the growth of your business. In the Business Satisfaction survey previously referred to, 57% of respondents said that “gifts can impact their opinion of a business partner both positively and negatively.” This data shows that it’s vital to know how much to spend, as well as what sort of gift to give, to ensure that your business gift recipient feels appreciated in the right way.  

Display  A Commitment to Your Partnership 

Like all partnerships, business partnerships are dynamic and ever-changing. Just like gifts demonstrate  an appreciation for your business partner or client, they also show that you are committed to the continued partnership that you hold. Giving a corporate gift, especially around the holidays, shows that you are ready to be in it together through thick and thin, quarter after quarter. The Business Satisfaction survey also noted that more than 80% of C-suite executives believe that business gifts generate positive ROI. Additionally, speaking to the intangible benefits of gifts, a survey respondent stated, “Gifts humanize business.” Gifts especially help to “humanize” businesses when they are thoughtful, and have the power to serve an altruistic purpose.  

 Help Reinforce Your Brand 

When they are outfitted with the logos and/or branding of your company, corporate gifts can help to reinforce your brand. Nearly all of Buddy Burst’s products are designed to be customised with the specific branding of your company. Even better, Buddy Burst products can be infused with a variety of different herb, vegetable and flower seed mixes that can play up your brand. For example, a Mexican restaurant might opt for chili seeds, while a spa might go for lavender seeds. For all holiday seeded gifts, we even offer rosemary and pine tree seeds.  

Show Your Brand’s Personality/Values 

While the type of seed you decide to include in your gift can impact the brand personality you’re putting forward, the gift itself can say even more about your brand. For something a bit more cheeky, you may opt for our cactus keyring or eco bamboo sunglasses. Alternatively, if you want to come across as especially functional/professional, our classic Seedsticks™ might be more up your alley. Whatever the corporate gift, be sure it rings true to the message you wish to send about your company. No matter what you select, you can guarantee that your gift will demonstrate your company’s commitment to the environment. 

poppy seeds for remembrance day

Poppy Seeds for Remembrance Day

Remember, Remembrance Day is less than a month away! As you may know, poppies became associated with Remembrance Day because once regrowth began to take place after World War I,  poppies were the first to bloom. After they populated some of the worst battlefields of Flanders after World War I, their brilliant red colour quickly becoming a symbolic remembrance of the blood shed in the war.

While it may be difficult to give your customers real poppies, we can supply something that’s perhaps even better – poppy seeds that your customers can grow on their own! Not to mention, they come in a

Poppy Seedsticks® by Buddy Burst

In addition to showcasing excellent corporate social responsibility, the beauty of using our poppy Seedsticks is that you can encourage philanthropic promotions or hashtag usage on the packaging. As you can see in the image below, Poppy Scotland used the Seedsticks last Remembrance Day to promote a text message-driven donation campaign, as well as the hashtag, “#MyPoppyMeans.”

seedsticks for poppy scotland

What Else We’ve Been Up To

Warwick University is leading the way for sustainability in higher learning institutions with their Global Sustainable Development initiative, annual Sustainability Summit, and of course, with our very own seed packets! Well done, Warwick!

seedsticks for warwick university

Seedballs helping to feed bees

Keeping The Bees Buzzing With Seedballs

The fact that bees are dying at an alarming rate may be one of your favourite memes on the internet, but the wellbeing of bees really is a massive concern. The pollination services that bees naturally provide us with are invaluable. Without enough bees, not only would honey supplies be down, but basic crops like apples would be threatened.

But why are we telling you all of this? Well, we’re determined to do what we can to help. Interestingly enough, one of the best things you can do to help sustain the bee population is to simply plant wildflowers! That’s where our seed-based products come in.

 

One of our favourite (and by far the most fun) ways to plant wildflowers is with our seedballs. The tiny balls are made from a mixture of seeds, clay, peat-free compost and chili powder, which create a protective casing against seed predators. To be planted, they simply need to be scattered on fertile soil, and nature will do the rest

The best thing about our seedballs is that they come specifically in a “Bee Mix” variety. The Bee Mix seeds grow into a mix of wildflowers that are particularly good for the bees, as according to experts. Most recently, BNP Paribas used tins of our Bee Mix Seedballs as favours at a conference. Having them as favours helped spark conversation about sustainability during the event.

 

The seedballs are available in either matchbox-style sets of 8, or in tins of 20. The packages can be customised to represent a specific message from your brand. Not only will your brand be correlated with sustainable planting, but the seedballs will grow into something that consumers will tend to, look after, and affectionately associate your brand with. To learn  more information about seedballs, or to contact us, visit https://buddyburst.com/products/.

Painting The Park Pink With Our Bio Balloons

This year’s Paint The Park Pink walk was a record breaker for the London-based St. John’s Hospice, and we are so pleased that our Bio Balloons were able to have a place in the ceremonies. Over 200 supporters showed up for the walk, who combined raised £15,000 for St John’s Hospice. Beginning in Regents Park, the walk was kicked off with a ribbon cutting by CEO Caroline Fox, along with Hospice patients. A lovely memorial balloon release also took place before the walk began. The release, of course, was done with our 100% natural latex Bio Balloons. All of the balloons released were biodegradable,

 

The charity walk coursed friends, families, staff, and volunteers in a 5k ramble around Regents Park and Primrose Hill, where they were able to enjoy spectacular views of London. Once the walkers reached the finish line, they were able to enjoy a BBQ and refreshments. Many of the supporters stayed well into the afternoon to enjoy the post-walk festivities. Regarding the successful event, Fundraising Director Mark Thomas said, ‘A big thank you to everyone who took part and help us raise this incredible amount, our Hospice simply which could not run without the generosity of our supporters and the help of our volunteers.’

Photo via St. John’s Hospice

St. John’s Hospice is kept up and running by the support of over 150 volunteers. Thanks to the hard work and generosity of these volunteers, over 4,000 patients are cared for each year by the organisation. To donate, head over to https://www.stjohnshospice.org.uk/donate/.

 

To learn more about our biodegradable bio balloons, or any of our other eco-friendly products, click here.