Giveaways and freebies are almost always appealing. That’s why large and small businesses alike frequently give away printed and branded promotional products like notepads, pens, pencils and keyrings. Their customers are happy to receive a gift and the theory is, that the business will be remembered every time the recipient uses it.
But, what is the value of these promotional giveaways? How many of these items get thrown in the rubbish bin? Or, how many are immediately stowed away in the dark depths of a drawer, only to resurrect during a bout of spring cleaning? Unfortunately, if these promotional products are not being used or seen on a regular basis, they lose virtually all value as marketing pieces. In this scenario, your brand is not staying top of mind with your customers, and you’re just adding to the single-use plastic crisis.
However, making mindful decisions about your promotional products, and ensuring that they are made sustainably, can make for a very strong branded piece. Eco-friendly promotional products are not only beneficial for your brand and the environment. They also help customers to perceive your company as sustainable and help it to maintain an eco-conscious image.
It’s time to move on from the days of cheap foam keychains and scratchy T-shirts that will only ever be worn as pajamas. Read on to see some of the main benefits you can enjoy from investing in high-quality, sustainable promotional products for your brand.
Why Choose Sustainable Promotional Products for Green Marketing Campaigns?
1. Gives Customers An Experience
Promotional products that feature seeds and plants live on well beyond even a product that gets day-to-day use, like a pen or notebook. Once the seeds from a product like our Seedsticks, or Seed Paper are planted, a care-taking process is sparked. Your customers will nurture their seedlings as they grow. In turn, developing a more emotionally-invested relationship with your brand. Consistent interaction with a plant is necessary, meaning your brand will be regularly recalled every time a customer looks at or interacts with their greenery.
2. Stronger Brand Messaging
Just like plantable and eco-conscious promotional products allow for a stronger experience with a brand, the tie-in between the type of seed used and the brand can create stronger brand messaging. Between flower, herb, vegetable and tree seed varieties, there is a seed tie-in for just about any brand or marketing campaign.
For example, a spa may use Eucalyptus tree seeds in their product to simulate relaxation, while a veterans group may use poppy flower seeds to represent the bloodshed in battle. A cookery brand might choose herb seeds, and an ecological campaign could choose wildflowers that create food and habitat for bees.
3. Supports Sustainable Business and Habits
In addition to supplying a variety of customisable eco-friendly, plantable promotional products, Buddy Burst practices carbon neutral printing. Our carbon neutral printing is certified to ISO14001 environmental standard. It is also certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC).
Unfortunately, the creation of carbon emissions during printing is unavoidable. To solve this, our printers support two projects that help avoid the creation of CO2 and actively remove CO2 from the atmosphere. Moreover, our factory is powered by solar panels. This means that we use a true renewable energy source (the sun) instead of excess fossil fuels to push us forward.
Treating the Earth and environment well is a hot-button topic right now, and with the hovering presence of global warming, it’s doubtful that this trend will go away any time soon. Step up to the plate, ditch single-use plastic and practice sustainable business within your daily operations. Consumers are much more knowledgeable and want to see that their favourite brands care about the environment too.
Businesses can make a great impression with potential customers by choosing sustainable promotional products. As the inventor of the Seedstick, here at Buddy Burst we stock a wide range of sustainable promotional products that are just perfect for green marketing campaigns. Take a look and see which of our products could enhance your brand. We can even supply product samples!