Direct Mail Marketing: Reaching Customers at Home During the COVID-19 Outbreak
The COVID-19 crisis has meant that many businesses finished the first quarter of the year in a very different position than expected. Thriving brands are now finding that they’re having to adapt quickly in order to survive. If marketing budget is usually spent on events or outdoor advertising it may be better spent diverted into a direct mail campaigns.
It’s a great way to reach people at home during isolation and will help to keep brands in people’s minds. But what should you send? Direct mail could consist of a simple postcard offering a discount or advertising an online event. It could also be something more elaborate – think about offering customers something that will cheer them up during the long days isolated at home.
You could send a sample of your own product if it’s something that can be posted, and that people need. Alternatively, you could explore other useful products that are practical and useful to those stuck in isolation. Sales of products like seeds have surged during isolation as people pass their time in the garden. Garden centres & seed brands have experienced a rush of customers as people prepare to be socially distant and there have also been reports that seed companies are struggling with demand. This is great news for seed companies but also provides an opportunity for all companies – no matter what goods or services you sell.
Give Something Back to Customers using Direct Mail
Buddy Burst have been offering a free pack of Seedsticks® to all and have had a fantastic response. It’s been great to see people’s feedback and how much they are enjoying using our Seedsticks®. Offering free seeds when they are difficult to find in the shops provides a powerful boost to your brand’s image. They are small and inexpensive to send but are help to get a brand message to reach new people and create a wonderful vibe!
Seeds are the perfect promotional gift for these unprecedented times. Direct Mail is a traditional form of marketing that’s an effective way to reach people stuck at home. Everyone loves a freebie and people will love to receive a gift they can nurture and grow. It will show that your brand is still very much around and cares about giving back and making lives easier during the isolation period.
Benefits of Direct Mail Marketing During Lockdown
- Highly targeted – identify and reach the right target market for your brand
- An effective way to reach people stuck at home with limited activities
- Extremely cost effective compared to outdoor and media advertising
- Measurable results if you use a code or dedicated URL
- Custom printed to order to add the personal touch
- Flexible – there’s an option for all budgets and products. Send just a seed paper postcard, or send a larger grow kit
Plantable Direct Mail Products
Buddy Burst offer a wide range of plantable direct mail products. All are small enough to post, are custom-printed and can be supplied in just 2-4 weeks. They’ll make a great brand impression and we have seeds to suit all types of campaigns. Choose from flowers, fruit, vegetables, herbs and speciality plant seeds.
Here’s our recommended promotional grow kits and seeds for direct mail marketing campaigns to reach people during isolation:
Seedsticks®
Seedsticks™ are our hero product. Made in the UK, they are the size of a matchbook and will fit into the smallest of envelopes! They make growing plants easy and accessible for all ages and experience. We also stock a wide range of Seedstick Shapes from dogs to rockets to beer bottles! There’s something to suit all brands, no matter what industry.
Seed Packets
Seed Packets are inexpensive and versatile as packs are available in a range of sizes to suit your campaign. Lockdown has caused a nationwide shortage of seeds so give your customers what they need! Colourful and long-lasting, promotional seeds are popular with wholesalers, distributors clients and brand agencies.
Seed Paper Postcards
Biodegradable postcards are made from recycled paper that’s embedded with wildflower seeds. Ideal for sustainable direct mail campaigns as it uses plant based ink and can be planted after use. Team with a Seed Paper Envelope or any other product from the Seed Paper range including bookmarks.
Find out more about Seed Paper Postcards
Instant Garden
The Instant Garden is the perfect size for letterboxes and direct mail campaigns! This Seed Kit comes in a narrow, custom-printed box and everything needed to grow a plant. Customers will love the simplicity of this seed kit and it will help them pass time during lockdown – just unpack and it’s ready to grow! Available with a wide range of organic seeds including medicinal & culinary herbs, fruit, vegetables and flowers.
Find out more about Instant Garden
Growing Greeting Cards
These eco-friendly cards can grow edible microgreens that are ready to eat in just 7-10 days. A great way to get your veggies when fresh food is scarce in the supermarket or you are unable to leave the house too often.
Grow your own salad at home! Choose from basil, broccoli, clover, mizuna, mustard, pak choi, red cabbage and Rocket seeds.
Browse our Seed Greeting Cards Range
How to Order Plantable Direct Mail Products
Give us a call on +44 (0) 207 157 9598 or email at hello@buddyburst.com for a quote. If budgets are limited let us know and we can advise on the best plantable direct mail products for your campaign.
If you’d like a free mock-up visual to see how your branding would look on any of these products please email design@graysongroupltd.com specifying the product you are interested in.
You can also request product samples here.
