Sustainable Marketing

Learn more about using eco-friendly promotional products to promote your business or brand as part of a sustainable marketing campaign. Read practical examples of how green giveaways can be used so that you can market your business but still respect the environment.

Corporate Christmas Cards with Christmas Tree Seeds

Eco-friendly Company Christmas Cards: Promote Your Brand and Protect The Environment

Looking for fun corporate Christmas card ideas that will help your business to stand out from the crowd this festive season? We can help with our unique company Christmas cards, printed with your business logo and branding.

Make a great impression with our sustainable, eco-friendly customisable Christmas cards that will promote your brand, whilst protecting the environment. These are a fun alternative to traditional cards that double as both a card and a Christmas gift. Each product contains seeds that can be planted and grown after use.

Made with recycled paper that’s 100% biodegradable, these are the perfect green gift for clients and employees.  Our sustainable company christmas cards can also be used as part of a Christmas direct mail campaign to reach consumers and customers at home during the holiday season.

Corporate Company Christmas Card Range

 

Corporate Christmas Cards- Plantable Seed Paper CardsSeed Paper Christmas Cards

Plantable Christmas cards are made from seed paper and make an eco-friendly alternative to traditional corporate Christmas cards. Each card is embedded with wildflower seeds. Once Christmas is over, the seed paper card can be ripped up, popped in some soil, and will begin to grow in just a couple of weeks.

Made from recycled paper and 100% biodegradable; they can be custom-printed with your business logo and marketing message for a memorable corporate Christmas card that will promote any brand, sustainably.

Request a product sample or get a quote.

Seed Paper Envelopes

G0 100% green by sending Seed Paper Christmas Cards in a Seed Paper Envelope! Just like the Christmas cards, the envelopes can be ripped into strips and planted in the ground or a pot.

Can also be custom-printed your any business logo or branding. Make your company Christmas cards even more memorable with more seeds to grow and the novelty of planting a garden from an envelope and card!

 

Christmas Tree Seedstick® Shapes

Corporate Christmas Cards with Christmas Tree Seeds

Perfect for seasonal promotions; your clients and customers will appreciate this sustainable, green Christmas gift. The five seeded matchsticks each contain a Christmas tree seed (Picea Abies), enabling the recipient to grow their own Christmas trees at home!

Seedsticks are an economical option for any business looking to spread some Christmas cheer in the season of goodwill. These small matchbook-style packs can be used as a mini corporate Christmas card, that comes complete with a memorable green gift.

We can supply Seedsticks in other Christmas-themed shapes such as Christmas puddings and stockings. Seedsticks are made in the UK!

Request a product sample or get a quote.

 

Free Design Service

We offer a free design visualisation service to create mock-ups of how each product will look with a business logo and branding. Ask us for more details.

Lead times vary from 2-4 weeks depending on the product selected and quantity required, so please ensure you leave enough time for your order to be delivered in time for Christmas. Minimum order quantities start from just 100 units.

Get in touch today for a personal quote and to find out more about creating eco-friendly corporate Christmas cards for your brand.

Gardening Improves Mental Health

National Gardening Week: Gardening for Mental Health and to Promote Your Brand

National Gardening Week 2021 takes place from Monday 26th April to Sunday 2nd May.  The theme for this year is ‘Get Your Dose of Vitamin G!

The Covid-19 pandemic and subsequent lockdowns have meant that many of us have spent more time in the garden or using public green spaces for our daily exercise.  Getting outside has been key to our well-being – both mentally and physically! The feel-good power of plants will be shared during National Gardening Week to help you get your daily dose of Vitamin G!

Join the RHS on social media using #NationalGardeningWeek, or visit the well-being hub to find out more on the science behind the power of plants. 

Benefits of Gardening for Mental Health

We agree with the RHS that gardening is fabulous for mental health. Getting out in nature and doing a spot of gardening has also been a popular activity and this has continued into Spring 2021.

Growing own carrots- bunch being pulled from the ground

Growing your own food is a very satisfying hobby and has a practical purpose too. It’s also a great way to teach children where food comes from and how to grow their own. Many parents took up gardening with their children whilst school is closed and plan to continue as lockdown eases. It’s the perfect way to engage children in practical science lessons that are fun, engaging and nurturing.

Gardening is also a great activity to get your body moving and keep the brain active. Some doctors are recommending gardening and getting involved in tending community allotments, to help in the national fight against obesity. 

Connecting with nature, and gardening, in particular, has a myriad of mental health benefits including lessened depression, improved creativity, and more. As more people engage with planting and begin to experience its benefits, we only plan to see the trend become increasingly popular.

 

Gardening Promotional Products

Gardening Promotional Products - Seedsticks d Packets

As a supplier of eco-friendly, sustainable gardening promotional products, we dedicate ourselves to creating easy-to-grow seed & plant-based products that are packaged in a number of creative ways. All products can be custom printed with a company logo and branding, with the option of vegetable, fruit, herb, or flower seeds, that work with the brand messaging.  

Seedsticks are our hero product and couldn’t be easier to use. Just place the seeded matchstick in the soil and wait for them to germinate and grow. We can also supply Baby Tree Kits, Seed Balls and printed Seed Packets.

Who uses Gardening Promotional Products?

  • Gardening Brands, Products & Services (both trade & consumer)
  • Ecological Charities & Initiatives
  • Educational Brands
  • Sustainable and Eco-Friendly Brands
  • Farming, Food & Cookery Industries
  • FMCG Brands
  • Can be supplied to Promo Product Distributors
  • Eco-friendly Giveaway for Events and Trade Shows

 

BROWSE OUR FULL RANGE OF GARDENING PROMOTIONAL PRODUCTS

Seed Paper Postcard - add your logo here textIn addition to normalising the art of the video call, the pandemic has unlocked a lot of creativity surrounding sending things via direct mail or “snail mail.”  We’ve had great success selling seeded & gardening promotional products that could easily fit through a letterbox

Read: How Brands can use Plantable Direct Mail Products to Reach Consumers at Home

Founder of Buddy Burst, Jamie Gray comments that we can only assume moving forward, brands will continue to embrace this newfound (or perhaps rekindled) love of gardening amongst their customer base. We sure hope that they do, not only for our business but for the wellbeing of the world to come”. 


Samples and FREE Design Visualisation Service

We offer products samples and a free design visualisation service so that agency clients & wholesale customers can see how the products look with their companies branding and logo before they order.  Visit our Contact Us page to request a quote, sample or ask us a question. 

Heart Seedsticks Giveaway for Valentine's Day

Eco-Friendly Valentine’s Day Giveaway Ideas

Looking for eco-friendly ways to show love to your customers this Valentine’s Day? The true purpose of Valentine’s Day is to appreciate loved ones, but don’t forget to show love for the Earth too! Choose Valentine’s Giveaways that won’t harm or pollute the planet but also show your customers and clients how much you care about them. 

History of Valentine’s Day

But first, to fully appreciate Valentine’s Day, let’s delve into its origins. The mid-February celebrations can actually be traced all of way back to the Roman festival of Lupercalia, which celebrated fertility, paired men off with women based on a lottery system. It wouldn’t be until the end of the 5th century when Christianity was in full-swing that Pope Gelasius I replaced Lupercalia with St. Valentine’s Day. Naturally, Valentine was a popular name in the olden days, so nobody is quite sure just which acclaimed Valentine the day is named after.

One version of the legend claims that a priest named Valentine signed a letter “from your Valentine” to a woman he had befriended and by some accounts, healed of her blindness.  Thus came the birth of Valentine’s cards! The other commonly accepted origin story is that a priest named Valentine married couples in secret against the orders of the emperor. The marriages were done to spare husbands from having to go off to war leaving their loved ones. Either theory is quite lovely, and supports why St. Valentine’s Day is associated with love.  

Custom Valentine’s Gifts & Giveaways

 So, now that we’ve had a bit of history lesson, let’s fast forward to the present day. As you know, the environment isn’t in a great place right now. Between climate change and the ever-growing plastic waste affecting our land and ocean environments, it’s important for each of us to do everything in our power to be more eco-friendly, and reduce the use of single-use plastics.

The most popular Valentine’s Day product is the greetings card. Whilst most Valentine’s Day cards are paper rather than plastic, it still takes lots of energy and resources to create virgin paper or even to recycle paper.  And if a paper card is decorated with glitter or metallics it’s less likely to be recyclable after use. 

Check out our eco-friendly sustainable greeting cards (or alternatives) that are kinder to the Earth. All of our Valentine’s Giveaways can be custom-printed with any business branding and logo.  Use them as giveaways to loyal customers, brand ambassadors, influencers or as a thank you to employees.  Click on the links near the products to request a sample or a quote. 

Growing Greetings Valentine’s Cards 

Growing Greetings - Valentine's Day Cards

There’s nothing quite like a proper Valentine’s card that is sent via snail mail. While paper cards tend to be unsustainable, our Growing Greetings cards have a little something extra that makes them especially eco-friendly, and fantastic for direct mail campaigns. Every card contains a package of seeds that can grow into edible microgreens that’s ready to eat in just 7-10 days!

The cards can be printed with any design of your choice, and feature a hemp mat for the seeds to sow. We use only organic seeds and recycled materials to make these unique, eco-friendly greeting cards. After all, what says “I love you” more than fresh microgreens? 

Request a Sample 

Get a Quote for Valentine’s Cards

 

Heart-Shaped Seedsticks®

Seedstick Shapes - Valentine's Heart Shape Giveaway

Our heart-shaped Seedsticks® don’t just make the perfect Valentine’s greeting, but they double as a very long-lasting bouquet!  Each Seedstick is embedded with a seed – just pop in soil and before long, flowers will start to grow.  For an added love-themed touch, we recommend the use of our Nigella Love-In-A-Mist flower seeds.  Ideal for Valentine’s campaigns – use as a giveaway for customers

We also strive for all of our printing to be as green as possible, making a more sustainable product for your giveaway. Not only are our printers certified to ISO14001 environmental standard, but they are also certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC).  

Request a Sample

Get a Quote for Heart-Shaped Seedsticks

 

The Growbar

Growbar - Victorian Flowers - Valentine's Giveaway 

The Growbar has all the fun of giving a sweet Valentine’s chocolatey treat with none of the calories! Growbars are styled to look like chocolate bars and although not edible straight out of the box; many varieties include edible plantsEvery Growbar contains a themed seed collection within fertile coir bars.  The pictured Victorian Flowers Growbar makes the ideal Valentine’s giveaway. The bar just needs to be unwrapped, popped into a tray, and watered regularly. Within just 6-8 weeks, healthy seedlings will be growing and will be ready to plant in pots or in the garden.

The coolest part? The Growbar is 100% eco-friendly, as the coir is made with coconut fibres a sustainable alternative to peat. The film wrap is recyclable and made from sugar cane, which is 100% biodegradable. Even the card packaging is recyclable. 

Request a Sample

Get a Quote on Growbars

 

Infinity Rose Holder

Infinity Rose for Valentine's Day

Red Roses are traditionally given on Valentine’s Day flower and are one of the best-selling flowers every year. Roses symbolise love, but a traditional bouquet has a very short shelf-life.  Unlike our Infinity Roses, which last up to three years! The perfect promotional product for Valentine’s Day, these are real roses that have been preserved with glycerine and dye.

Each preserved rose is presented in a custom-printed holder and flowers are available in five different colours -including traditional red! This unique floral gift will be remembered for long-time and help create a long-lasting connection between your customers and your brand.

Request a Sample

Get a Quote for Infinity Roses

 

Sourcing Sustainable Valentine’s Day Giveaways

No matter how you decide to show the love this Valentine’s Day, we urge you to try to do it in the most eco-friendly way possible.  Our memorable and unique floral and plant gifts show that your brand cares about the planet whilst also acting as an effective Valentine’s Day giveaway that promotes your brand.

We could all certainly do with some love after the tough year we’ve all had! Get in touch today for samples and quotes.  Our Valentine’s Day products can be created and delivered in just 1-3 weeks, so get in touch today to ensure delivery in time for Valentine’s Day 2021. 

 

Sprout Pencils - Eco friendly pencils that you can plant after use

Sprouting Sustainable Behaviours with the Sprout Pencil

Did you know that every year, the United States alone throws out 1.6 billion plastic pens? And that is just the US alone, without the rest of the world!

Until computers completely take over, we will always need something to write with, but that doesn’t necessarily mean that those pens and pencils have to end up in landfills. While more eco-friendly solutions to non-compostable pens and pencils are popping up, our all time favourite solution is the Sprout Pencil, the unique Plantable Pencil! 

sprout pencils eco-friendly sustainable promo products

The Plantable Pencil! How Does It Work?

The Sprout Pencil is not just any old biodegradable pencil – it is 100% plantable! In place of an eraser, the end of the pencil has a water-soluble capsule filled with seeds. Once the pencil is finished, it can simply be planted into some soil. The seed will germinate, then grow into flowers, herbs or vegetables, depending on which type of seed the capsule is customised with.

 What Seeds Can I Choose from my Sprout Pencils?

Sprout Pencils are available with a wide range of seeds to suit any marketing campaign.

  • Flowers – Sunflower, Carnation, Forget Me Not, Daisy
  • Herbs – Basil, Thyme, Sage, Coriander
  • Fruit & Veg – Cherry Tomato

sprout pencil seed options custom eco-friendly promo product

 

Custom-Print Sprout Pencils with Your Business Logo

Even cooler, the pencils can be laser engraved (10cm x 0.5cm) with a custom logo or message, making them an ideal marketing tool for brands of all sorts. Colour pencils are also available, and can “sprout” into a variety of 12 different plants.

From a marketing standpoint, there is tremendous value in a seed-based promotional product like a Sprout Pencil. Not only are clients reminded of your marketing message each time they use the pencil, but, if they decide to plant it, their relationship with the branded product turns into a nurturing one. As they tend to the plant and watch it grow, they form a stronger bond to your brand.

How often do you come across a product that’s great for your clients, business, and the environment! Leave it to the Sprout Pencil! 

SPROUT PENCILS WITH SLEEVE 

SPROUT PENCIL – NO SLEEVE

sprout pencil eco-friendly promo product

HOW TO ORDER SPROUT PENCILS

If you do make the decision to go ahead and promote your brand with Sprout Pencils, please allow for a lead time of 3-5 weeks from artwork approval till delivery. We can also provide samples – get in touch today to find out more. 

We’re always happy to hear from you, and would love to help you create some lovely promotional products that will help the Earth. Send us an email at hello@buddyburst.com, or call us at +44 (0) 207 157 9598.  

Seed Paper Postcard - add your logo here text

Direct Mail Marketing: Reaching Customers at Home During the COVID-19 Outbreak

The COVID-19 crisis has meant that many businesses finished the first quarter of the year in a very different position than expected. Thriving brands are now finding that they’re having to adapt quickly in order to survive. If marketing budget is usually spent on events or outdoor advertising it may be better spent diverted into a direct mail campaigns.

It’s a great way to reach people at home during isolation and will help to keep brands in people’s minds. But what should you send? Direct mail could consist of a simple postcard offering a discount or advertising an online event. It could also be something more elaborate – think about offering customers something that will cheer them up during the long days isolated at home.

You could send a sample of your own product if it’s something that can be posted, and that people need. Alternatively, you could explore other useful products that are practical and useful to those stuck in isolation. Sales of products like seeds have surged during isolation as people pass their time in the garden. Garden centres & seed brands have experienced a rush of customers as people prepare to be socially distant and there have also been reports that seed companies are struggling with demand. This is great news for seed companies but also provides an opportunity for all companies – no matter what goods or services you sell.

Give Something Back to Customers using Direct Mail

Buddy Burst have been offering a free pack of Seedsticks® to all and have had a fantastic response. It’s been great to see people’s feedback and how much they are enjoying using our Seedsticks®. Offering free seeds when they are difficult to find in the shops provides a powerful boost to your brand’s image. They are small and inexpensive to send but are help to get a brand message to reach new people and create a wonderful vibe!

Seeds are the perfect promotional gift for these unprecedented times. Direct Mail is a traditional form of marketing that’s an effective way to reach people stuck at home. Everyone loves a freebie and people will love to receive a gift they can nurture and grow. It will show that your brand is still very much around and cares about giving back and making lives easier during the isolation period.

Benefits of Direct Mail Marketing During Lockdown

  • Highly targeted – identify and reach the right target market for your brand
  • An effective way to reach people stuck at home with limited activities
  • Extremely cost effective compared to outdoor and media advertising
  • Measurable results if you use a code or dedicated URL
  • Custom printed to order to add the personal touch
  • Flexible – there’s an option for all budgets and products. Send just a seed paper postcard, or send a larger grow kit

Plantable Direct Mail Products

Buddy Burst offer a wide range of plantable direct mail products. All are small enough to post, are custom-printed and can be supplied in just 2-4 weeks. They’ll make a great brand impression and we have seeds to suit all types of campaigns. Choose from flowers, fruit, vegetables, herbs and speciality plant seeds.

Here’s our recommended promotional grow kits and seeds for direct mail marketing campaigns to reach people during isolation:

 

Seedsticks - Custom MatchbookSeedsticks®

Seedsticks™ are our hero product. Made in the UK, they are the size of a matchbook and will fit into the smallest of envelopes! They make growing plants easy and accessible for all ages and experience. We also stock a wide range of Seedstick Shapes from dogs to rockets to beer bottles! There’s something to suit all brands, no matter what industry.

Browse Seedsticks®

 

Seed PacketsPrinted Seed Packets - Add your logo

Seed Packets are inexpensive and versatile as packs are available in a range of sizes to suit your campaign. Lockdown has caused a nationwide shortage of seeds so give your customers what they need! Colourful and long-lasting, promotional seeds are popular with wholesalers, distributors clients and brand agencies.

Browse Seed Packets

 

Seed Paper Postcard - add your logo here textSeed Paper Postcards

Biodegradable postcards are made from recycled paper that’s embedded with wildflower seeds. Ideal for sustainable direct mail campaigns as it uses plant based ink and can be planted after use. Team with a Seed Paper Envelope or any other product from the Seed Paper range including bookmarks.

Find out more about Seed Paper Postcards

 

Instant Garden Seed Kit - Add your logoInstant Garden

The Instant Garden is the perfect size for letterboxes and direct mail campaigns! This Seed Kit comes in a narrow, custom-printed box and everything needed to grow a plant. Customers will love the simplicity of this seed kit and it will help them pass time during lockdown – just unpack and it’s ready to grow! Available with a wide range of organic seeds including medicinal & culinary herbs, fruit, vegetables and flowers.

Find out more about Instant Garden

 

Growing Greeting CardGrowing Greeting Cards

These eco-friendly cards can grow edible microgreens that are ready to eat in just 7-10 days. A great way to get your veggies when fresh food is scarce in the supermarket or you are unable to leave the house too often.

Grow your own salad at home! Choose from basil, broccoli, clover, mizuna, mustard, pak choi, red cabbage and Rocket seeds.

Browse our Seed Greeting Cards Range 

How to Order Plantable Direct Mail Products

Give us a call on +44 (0) 207 157 9598 or email at hello@buddyburst.com for a quote. If budgets are limited let us know and we can advise on the best plantable direct mail products for your campaign.

If you’d like a free mock-up visual to see how your branding would look on any of these products please email design@graysongroupltd.com specifying the product you are interested in.

You can also request product samples here.

 

5 Reasons to Incorporate Corporate Gifts In Your Business

 

No matter what sort of business you run, the relationship you hold with your customers is one of the most vital factors contributing to the success of your company. Corporate gifts not only show your customers just how much you value your relationship with them, but they impact the way that your brand is perceived by your clientele and stakeholders. This perception of your brand has a direct impact on your company’s growth. So, presenting customers with gifts, specifically around the holiday season, allows you the opportunity to shape the perception of your brand.

Keep reading to learn the 5 different reasons that corporate gift-giving is so vital.  

Corporate Gifts Establish a Relationship with Your Clients and Colleagues 

Gift-giving is considered to be one of the five love languages, so it’s no surprise that giving gifts to clients is vital in establishing business relationships. Specifically, our eco-friendly gifts help to shape your customer’s perception of the company as being a responsible, sustainable one.  

As Forbes.com contributor Ian Altman writes “It’s always a good idea to show clients your gratitude.” In fact, a recent report from the Business Satisfaction survey, as reported by Forbes, revealed that the market for non-cash business gifts totals at close to an estimated £95 billion. 

Corporate Gifts Demonstrate Appreciation 

Believe it or not, gifts can significantly hurt, or help, the growth of your business. In the Business Satisfaction survey previously referred to, 57% of respondents said that “gifts can impact their opinion of a business partner both positively and negatively.” This data shows that it’s vital to know how much to spend, as well as what sort of gift to give, to ensure that your business gift recipient feels appreciated in the right way.  

Corporate Gifts Display A Commitment to Your Partnership 

Like all partnerships, business partnerships are dynamic and ever-changing. Just like gifts demonstrate an appreciation for your business partner or client, they also show that you are committed to the continued partnership that you hold. Giving a corporate gift, especially around the holidays, shows that you are ready to be in it together through thick and thin, quarter after quarter. The Business Satisfaction survey also noted that more than 80% of C-suite executives believe that business gifts generate positive ROI.

Additionally, speaking to the intangible benefits of gifts, a survey respondent stated, “Gifts humanize business.” Gifts especially help to “humanize” businesses when they are thoughtful, and have the power to serve an altruistic purpose.  

 Corporate Gifts Help Reinforce Your Brand 

When they are outfitted with the logos and/or branding of your company, corporate gifts can help to reinforce your brand. Nearly all of Buddy Burst’s products are designed to be customised with the specific branding of your company. Even better, Buddy Burst products can be infused with a variety of different herb, vegetable and flower seed mixes that can play up your brand. For example, a Mexican restaurant might opt for chili seeds, while a spa might go for lavender seeds. For all holiday seeded gifts, we even offer rosemary and pine tree seeds.  

Corporate Gifts Show Your Brand’s Personality/Values 

While the type of seed you decide to include in your gift can impact the brand personality you’re putting forward, the gift itself can say even more about your brand.  Alternatively, if you want to come across as especially functional/professional, our classic Seedsticks™ might be more up your alley. Whatever the corporate gift, be sure it rings true to the message you wish to send about your company. No matter what you select, you can guarantee that your gift will demonstrate your company’s commitment to the environment.