No matter what sort of business you run, the relationship you hold with your customers is one of the most vital factors contributing to the success of your company. Corporate gifts do not only show your customers just how much you value your relationship with them, but they impact the way that your brand is perceived by your clientele and stakeholders. This perception of your brand has a direct impact on your company’s growth. So, presenting customers with gifts, specifically around the holiday season, allows you the opportunity to shape the perception of your brand. Keep reading to learn the 5 different reasons that corporate gift giving is so vital.
Establish Relationships with Your Clients and Colleagues
Gift-giving is considered to be one of the five love languages, so it’s no surprise that giving gifts to clients is also vital in establishing business relationships. Specifically, our eco-friendly gifts help to shape your customer’s perception of the company as being a responsible, sustainable one.
As Forbes.com contributor Ian Altman writes “It’s always a good idea to show clients your gratitude.” In fact, a recent report from the Business Satisfaction survey, as reported by Forbes, revealed that the market for non-cash business gifts totals at close to an estimated £95 billion.
Believe it or not, gifts can significantly hurt, or help,the growth of your business. In the Business Satisfaction survey previously referred to, 57% of respondents said that “gifts can impact their opinion of a business partner both positively and negatively.” This data shows that it’s vital to know how much to spend, as well as what sort of gift to give, to ensure that your business gift recipient feels appreciated in the right way.
Display A Commitment to Your Partnership
Like all partnerships, business partnerships are dynamic and ever-changing. Just like gifts demonstrate an appreciation for your business partner or client, they also show that you are committed to the continued partnership that you hold. Giving a corporate gift, especially around the holidays, shows that you are ready to be in it together through thick and thin, quarter after quarter. The Business Satisfaction survey also noted that more than 80% of C-suite executives believe that business gifts generate positive ROI. Additionally, speaking to the intangible benefits of gifts, a survey respondent stated, “Gifts humanize business.” Gifts especially help to “humanize” businesses when they are thoughtful, and have the power to serve an altruistic purpose.
Help Reinforce Your Brand
When they are outfitted with the logos and/or branding of your company, corporate gifts can help to reinforce your brand. Nearly all of Buddy Burst’s products are designed to be customised with the specific branding of your company. Even better, Buddy Burst products can be infused with a variety of different herb, vegetable and flower seed mixes that can play up your brand. For example, a Mexican restaurant might opt for chili seeds, while a spa might go for lavender seeds. For all holiday seeded gifts, we even offer rosemary and pine tree seeds.
Show Your Brand’s Personality/Values
While the type of seed you decide to include in your gift can impact the brand personality you’re putting forward, the gift itself can say even more about your brand. For something a bit more cheeky, you may opt for our cactus keyring or eco bamboo sunglasses. Alternatively, if you want to come across as especially functional/professional, our classic Seedsticks™ might be more up your alley. Whatever the corporate gift, be sure it rings true to the message you wish to send about your company. No matter what you select, you can guarantee that your gift will demonstrate your company’s commitment to the environment.