The Eco-Friendly Values of the Gen Z Market

Targeting Gen Zers

The demographic known as Generation Z  or Gen Z, born from 1996 to 2010, already accounts for $44 billion in buying power. By the year 2020, Gen Z will make up 40% of all consumers.

This up-and-coming population boasts some major differences from its predecessors, the millennials, who were born from 1981 – 1996. Its oldest members were only children when the 2008 Great Recession hit, causing Gen Zers to develop somewhat more frugal spending habits. They value high-quality products, while remaining conscious about price. 

The children of Generation Z are the first to be properly born into a world overtaken by internet and social media. Unlike the coupon-clipping ways of their elders, Gen Zers are mainly  shopping online, and constantly cross-referencing prices and product information to obtain the best deal possible. According to research by professional services firm EY, 63% of Gen Zers report shopping online in order to save time, compared to 55% of millennials.

Appealing to a new generation of consumers means figuring out their habits, mindsets, and values. As their presence grows in the marketplace, promotional products professionals can use a few different strategies to attract customers. 

Shopping Habits

Online everything: According to the EY study we previously mentioned, Gen Zers are less likely than older generations to take advantage of branded loyalty and reward programs. Instead, they prefer to surf the web on their own to find the best deals. Generation Z values efficiency, lower prices and in particular, free shipping.

Custom patches and pins: Thanks to the encouragement of self-expression byway of social media, customized items that promote are especially popular among Generation Z. These people enjoy expressing their individualism with things like patches or pins that feature political and social messages. Overall, this age range is less concerned about brands and labels as opposed to older generations.

Eco-friendly products: In the age of climate change concerns, Gen Zers are passionate about creating a positive impact on the world. Overall, they prefer buying from and supporting brands that are sustainable. This is where our eco-friendly products come in. 

seeded paper from buddy burst

We offer paper, bookmarks, pencils, envelopes and more that come infused with seeds for customers to plant as they wish. We even have clothing available that is created out of sustainable material like bamboo. We offer flower, vegetable, fruit, herb and tree seeds, so you can truly customize your eco-friendly product to fit your unique brand messaging. 

At the end of the day, Gen Z values genuineness, and we here at Buddy Burst are happy to deliver on that.

Autumn 2019 Seed Product Highlights

While the sunny days of summer may be drawing to an end, that doesn’t mean that you can’t still find ways to garden and plant. Unfortunately, it just may not be as easy to do it outside, anymore. Several of the products we carry offer creative ways to encourage planting. Whether that planting gets done indoors or outdoors is up to you. Have a look at some of the customisable seed products that we’re highlighting for the upcoming chilly season.

The Wonderful WonderBean

 

A custom engraved bean that grows into a branded plant…yup, you heard that correctly! Our very innovative Wonder Bean is laser etched with a custom message, then can be planted in soil to sprout into a beanstalk-like plant! Ideal for promoting  home and garden brands and serving as giveaways at trade show stands, our Wonder Beans are versatile and unique.

Packaging is available in 3 sizes to suit your marketing needs and audience. Each packet has an individual bean that can be etched with a logo. We can also supply Wonder Beans with no packaging.

Custom Wonder Beans can also be combined with the Eco Cube – our 100% compostable Alder Wood plant box. The wooden box can be etched with a bigger brand message and the extra packaging offers more branding opportunities for your business. Also, it is possible to add an individualised small card to the package.

Seed Packets

Our seed packets are an affordable promotion that packs a punch! Available in a variety of shapes and sizes, the packets can be used in creative ways – serving as business cards, direct mail pieces, or even hung around the rim of bottles and jars. These seed packets are foil sealed, which protects the seeds from any moisture and gives them a long shelf life. When ordered wholesale, they can be used for long running promotional campaigns. It also means that if recipients don’t use the seed packs straight away, they will still be usable long after they received them! The packets can be filled with a variety of herb, flower, or wildflower seeds.

 

Seed Packet Bookmarks

The approaching autumn season means that it’s not much longer until the kids will be heading back to school. Our Seedstick bookmarks are not only great back to school promotions for brands centered on community, but fun for kids to plant, and can be a great learning experience.

In the current state of the environment, it’s more important than ever that the next generation is aware of sustainability practices. Our Seedstick Bookmarks are not only a brilliant way to subtly encourage reading, but a great tool to teach kids about the importance of planting and taking care of the Earth. The Seedstick packets can eventually be ripped off and planted.

For questions, please email hello@buddyburst.com.

The Makings of An Eco-Friendly Party

A party is all the more fun when the makings of it are eco-friendly! Buddy Burst is happy to provide sustainable party essentials, from birthday cards to favours, and even decorations in-between! Read on to see some of our showcased products that you can use in your next “green” celebration.

Growing Greeting Cards

Cards have evolved. First there were paper cards, then singing cards, and now there are growing cards. Growing Greetings are eco-friendly cards with a little extra flair to them – they grow into edible plants!  Plant the seeds in the card, and sprouts will bloom and be ready to eat in 7-10 days.  These inventive little cards make growing organic microgreens easy, and provide delicious results! Read up more about the cards, and learn how to order them for yourself, here.

Seed Paper Decorations

Our Seed Paper can be put to a myriad of uses, and cut into a variety of shapes, like cards, bookmarks, wristbands, specific symbols and animals, and more. You could even craft them into origami or paper lanterns to use as decorations.

To make the Seed Paper, we collect post-consumer waste from business and schools in our local area and use this waste as the basis for our product. Through this collection, we save the local landfill from 10 tons of waste paper per year. The paper is embedded with seeds and when you plant the paper in a pot of soil or outside in the garden, the seeds germinate and the paper composts away,  leaving wildflowers and no waste.

The eco-friendly Seed Paper products are packaged in corn plastic that biodegrades when composted.

You can find easy ways to create a paper lantern here, DIY party origami decorations here, or even simply purchase a specific shape of seeded paper cutouts to give away as favours on our site, here.

 

Biodegradable Balloons

If you’re in the market for a more straightforward party decoration, you might opt for our Biodegradable Balloons. These balloons are low-cost, and can be printed with just about any branding or design you desire.

All of our latex balloons are made using 100% biodegradable natural rubber latex from environmentally sustainable sources. Latex balloons are available in a standard pastel, transparent crystal or metallic ‘pearlshine’ finish.

All of our balloons are available in a range of styles and more than 75 colours. They can be inflated with either air or helium, for which purpose we supply a multitude of accessories including valves, ribbon and weights.

 

 

bio balloons

 

Seed Paper Carrier Bags

Giving away gift bags or favours at your next party or big event? If so, why not make them eco-friendly? After all, if you’re going eco-friendly at your party, you may as well do soup to nuts!

Our eco-friendly, custom-printed Seed Paper Carrier Bags are made from plantable paper. The bags can be reused again and again and when you’re finished with it simply bury it in the ground and watch it grow! The seeds germinate and the paper degrades making this a truly eco-friendly promotional product!

Our Seed Paper Carrier Bags come with a mix of summer flowers as standard, but you can also have a different seed mix for runs of 1,000 units or more.

Party on! For information about Buddy Burst as a whole, or more information about any of the products mentioned above, go to buddyburst.com.